
2025
NOMINEES
FASHION STYLIST
Jawaher Aldokhayil
Jawaher Aldokhayil, known as Fashionizmything, is a Riyadh-based stylist and creative director blending Saudi heritage with contemporary fashion. She has styled for global names like Vogue Arabia, Fendi, Ferrari, and Red Bull, while also leading campaigns for local pioneers such as #Saudi100Brands. Her work spans editorials, music videos, and Riyadh Fashion Week 2025, where she champions creativity, culture, and regional talent.
FASHION STYLIST
Maryam Salman
Maryam Salman is a fashion stylist focused on personal luxury styling, offering one-on-one sessions and boutique consultations. She began by sharing her looks on social media, quickly gaining attention from brands like Prada, Guess, and Stella McCartney. Known for her wardrobe versatility and client-focused approach, she recently styled the Guess fashion show in AlUla.
FASHION STYLIST
Rawan Kattoa
Rawan Kattoa is the founder of REFINED Consultancy, Saudi Arabia’s first styling agency. With over eight years of experience in fashion consultancy, styling, and creative direction, she has worked with brands like Valentino, Cartier, and Vogue Arabia. Her work spans major platforms including Riyadh Fashion Week, Cannes, and the Venice Red Carpet, combining global vision with deep cultural insight.
FASHION STYLIST
Rehab Alahmadi
Rehab Alahmadi is a creative director and editorial stylist known for merging art, personal image, and storytelling through her platform, Fashion by Rehab. With training from institutions like UAL and IFM, she brings global standards to the Saudi fashion scene. Her work spans editorial styling, personal consulting, and cultural content creation. She also founded the Fashion Book Open Library to make fashion knowledge more accessible.
FASHION STYLIST
Sama Al Baroom
Sama Al Baroom is a Saudi fashion consultant and stylist with a background in fashion design and strategic management. Trained in London and Boston, she has worked with both local and international fashion houses. Her mission is to amplify Saudi Arabia’s fashion identity on the global stage by blending cultural depth, protocol, and creativity across every facet of the industry.
FASHION STYLIST
Sultan Almulhim
Sultan Al Mulhim is a Saudi stylist who transitioned from emergency medicine to fashion, earning certifications from the University of the Arts London in menswear and womenswear styling. In just three years, he has styled for top Saudi brands, celebrities, and luxury campaigns, with features in Hia Magazine and projects for Louis Vuitton and Valentino. His work blends precision, storytelling, and creativity, making him a rising force in the Saudi fashion scene.
FASHION PHOTOGRAPHER
Abdullah Alkhalifah
Abdullah Alkhalifah is a fashion photographer and visual director known for his emotionally driven storytelling. Since 2011, his work has explored light, color, and space to craft images that merge beauty, identity, and depth. Focused on capturing feeling beyond the frame, his approach blends artistic composition with soulful visual narratives.
FASHION PHOTOGRAPHER
Abeer Ahmed
Abeer Ahmed is a Saudi fashion photographer, director, and co-founder of AMG Studio. Since launching her career in 2012, she has developed a signature style that blends regional identity with contemporary design. Her work celebrates women, culture, and place — with features in Vogue, Harper’s Bazaar, and campaigns for global brands like Dolce & Gabbana, Marli, Boucheron, and Swarovski.
FASHION PHOTOGRAPHER
Anas Alfozan
Anas Alfozan is a Saudi photographer and graphic designer specializing in visual storytelling. With a background in Graphics and Multimedia from Imam University, his work spans lifestyle photography, product shoots, and media production. He brings emotion and clarity to his images, aiming to capture full stories in a single frame.
FASHION PHOTOGRAPHER
Hayat Osamah
Hayat Osamah is a multidisciplinary Saudi artist and self-taught photographer known for her analogue work exploring identity, diversity, and self-presentation. Her photography has been featured in Vogue, WWD, Harper’s Bazaar Arabia, and campaigns for Farfetch Middle East. Named GQ Middle East’s Artist of the Year in 2020, she continues to push boundaries through exhibitions across the region and her use of biodegradable materials.
FASHION PHOTOGRAPHER
Rayan Nawawi
Rayan Nawawi is a Saudi creative director and photographer blending Saudi heritage with global visual standards. Known for his editorial storytelling and high-concept campaigns, he has worked with brands like Gucci, Dior, and Vogue. As founder of Nawawi Studio, he leads a collective pushing creative boundaries in fashion, culture, and content across the region.
MENSWEAR
1886
1886 is a Saudi streetwear brand blending cultural heritage with global design. Since 2016, it has grown into an internationally recognized label, with flagship stores in Riyadh and Abha and showcases at Paris and Milan Fashion Weeks. Known for its creative direction and storytelling, 1886 continues to shape Saudi fashion through collaborations, artisan-made pieces, and community-driven initiatives.
MENSWEAR
AWAKEN
AWAKEN is a premium Saudi streetwear brand blending mindfulness with modern design. Founded in 2019, the brand promotes intentional living through clean, bold aesthetics and meaningful messaging. Each piece embodies luxury, purpose, and personal empowerment.
MENSWEAR
Hindamme
Founded by Mohammed Khoja, HINDAMME redefines Arab identity through contemporary fashion. Known for bold cultural statements, including its “Saudi Arabia is the Future” collection, the brand’s influence spans museums, runways, and global platforms—positioning it as a movement as much as a brand.
MENSWEAR
KML
KML explores identity through research-driven design rooted in history and human evolution. Officially launched in 2022, the brand reflects a spiritual and personal journey, offering thoughtful pieces that connect past and present in meaningful ways.
MENSWEAR
Noble & Fresh
Founded by Naif Al-Haif, Noble & Fresh presents elevated unisex fashion with bold minimalism and personal storytelling. Inspired by heritage and rooted in Ad Diriyah, the brand fuses Arab values with modern creativity to deliver culturally rich, refined designs.
MENSWEAR
Noura Sulaiman
Noura Sulaiman is a Riyadh-based designer known for blending Saudi heritage with refined, architectural design. Since 2019, she has gained global recognition for her luxury collections, becoming the first Saudi woman to show menswear at Paris Fashion Week.
WOMENSWEAR
Abadia
Founder of Abadia, Shahd is known for championing ethical luxury and timeless design. With a background in economic development and an MBA from Johns Hopkins, she merges sustainability with style, and is recognized for co-founding Project JUST, driving transparency in fashion supply chains.
WOMENSWEAR
Kaf by Kaf
Founded by Kawthar AlHoraish in 2019, KAF by KAF redefines elegance through bold aesthetics and architectural silhouettes. With a loyal following and a presence at high-profile events, the brand stands out for quality, craftsmanship, and empowering Saudi women.
WOMENSWEAR
Mona AlShebil
Mona AlShebil is the founder and creative director of her namesake brand. She holds degrees in Marketing, Innovation Management, and Luxury Brand Management. An active member of several Saudi fashion initiatives, she brings academic insight and strategic vision to her designs.
WOMENSWEAR
THIL
Founded in 2024 by Sarah Faisal, THIL blends instinct and craftsmanship in its luxury pieces. With deep artistic roots and Italian production, the brand’s philosophy values subtle storytelling and harmony—offering timeless designs shaped by emotion and detail.
WOMENSWEAR
Yasmina Q
Yasmina Q is a Saudi-born womenswear brand that celebrates nature, empowerment, and community. Operated by an all-women team, the label focuses on knitted co-ords with sustainable values. A Saudi 100 Brands member, it has shown in Paris, Milan, and NYC.
JEWELRY BRAND
Apoa
Born in Riyadh in 2023, APOA (A Piece of Art) creates couture accessories influenced by culture, travel, and design. With production in Italy and design between Riyadh and Barcelona, the brand blends Saudi identity with global appeal. Known for small wearable sculptures, APOA celebrates Saudi heritage—like pearl diving—while crafting pieces with intention and artistry.
JEWELRY BRAND
Baby Fitaihi
Launched in 2005 by Dr. Mohammed A. H. Fitaihi, Baby Fitaihi is Saudi Arabia’s first jewelry brand dedicated to newborns and children. Known for playful, charming designs, it expanded to Baby Jewels in 2018 with stores in the UAE and a global online presence.
JEWELRY BRAND
Charmaleena
Founded by sisters Leena and Hala El Khereiji, Charmaleena brings heartfelt stories to life through jewelry. Inspired by Saudi culture and universal themes, each piece is a personal talisman. Recognized locally and internationally, the brand merges tradition with modern elegance.
JEWELRY BRAND
Lillian Ismail
Established in 2013, Lillian Ismail Jewelry blends history, culture, and personal storytelling into timeless pieces. Known for modern heirlooms, the brand reflects individuality and heritage, crafting jewelry as art with deep emotional resonance.
JEWELRY BRAND
OFA
Founded by Hala Abdullah in 2019, OFA began with personal jewelry inspired by Saudi pride and symbolism. Its signature sword design became the foundation for a brand rooted in cultural strength, offering modern, poetic pieces with emotional depth.
JEWELRY BRAND
Yataghan
Founded in 2008 by Sarah Abudawood, Yataghan combines modern minimalism with rich Saudi heritage. Inspired by the Yataghan sword, the brand stands for strength and elegance. Committed to sustainability, Yataghan redefines luxury with purpose-driven, timeless jewelry.
MODEL
To Be Revealed
INTERNATIONAL DESIGNER
To Be Revealed
INTERNATIONAL BRAND
To Be Revealed
BEAUTY INNOVATOR
To Be Revealed
BEAUTY BRAND